Matthew Ashton
Consultant

Matt is a User Experience Specialist focused on designing useful, usable, and accessible services that improve customer satisfaction and drive business efficiencies.

Accomplished in designing cross-government digital services, he has a proven track record of solving and articulating complex problems and concepts, with more than 10 years of experience working in the public sector. He is also skilled in customer experience, business analysis and tax.

He takes an evidence-based approach to design, helping organisations create simple, easily understandable user experiences. His work involves conducting user research, facilitating clarity, and prototyping solutions for testing that meet user and business needs while balancing technical pragmatism.